Delivering the Goods

fusionOur name is, but we’re probably better known for the incredible selection of products we carry on the pipe side of the business, along with the low prices and frequent bargains we offer. We recently realized that we haven’t paid enough attention to the cigar side, so, of course, I opened my stupid mouth and volunteered to try to do something about it. It’s pretty much a given that if you step forward with the idea of taking on more work, nobody’s going to object. Thus began my project.

I wasn’t worried about prices, as we’re competitive with anyone. What I did notice is that there are a lot of cigars available that we didn’t carry. Over the last two weeks, I’ve brought in around fifty new cigars to P&C. That’s a crazy amount of cigars, right? Well, you ain’t seen nothin’ yet. I’ve identified over 100 more cigars that will join our lineup over the next few weeks. I’m getting all kinds of dirty looks from the people who have to put everything away and get the items up on the website, but we want to offer you as many choices as possible, and a lot of what I’m bringing on board are some pretty affordable sticks.

Why should we offer so many cigars? Maybe the best explanation came from Paul Creasy, the president of Sutliff Tobacco company. When Eric and I met with him, he pointed out that when he and I were younger (Eric still hasn’t lost all his baby teeth yet), when you went into a supermarket, there were maybe a half-dozen to a dozen brands of coffee on the shelves. Today, in the typical grocery, you’ll find a half-row loaded with brands that didn’t even exist a few years back. Why? Because the modern American loves choice. We’re so crazy for options that most people are disappointed that Baskin Robbins only has 31 flavors.

Since the boom years of the early nineties, we’ve been inundated with new brands, series and shapes. Thankfully, many of the low-end garbage has fallen by the wayside, but the companies who know how to make a quality cigar keep looking for the next big thing, and you, the cigar enthusiast, are the ones who benefit. It may mean that our humidor is going to get pretty crowded, but if that’s what we need to do to make our customers happy, then let’s blow out the walls, if need be. Keep looking at our site. The listings on the cigar page are going to get a lot bigger.

Related posts:

About Russ

Russ Ouellette is the blender/creator of the Hearth & Home series of tobaccos for in Bethlehem, PA. He has been a pipe smoker and blender for over 30 years, and enjoys feedback from the pipe smoking public. You can reach Russ at or by calling 1-800-494-9144.